Googles New Pay per Action program about ot launch!
Some of you may have heard that Google.com is in a beta for Pay-per-action adwords/adsense.
What will this mean for advertisers and publishers? Will it mean cheaper more productive ads for advertisers, more money for publishers, or a combination of both.
I'm thinking this will really help advertisers since they will be able to pay per forum signup, pay per sale, pay per signup, etc. This cuts out the unproductive clicks.
It may also help the publishers because they can choose the best performing Pay per action campaigns that fit their sites.