Googles New Pay per Action program about ot launch!

[ryanfrig]

Some of you may have heard that Google.com is in a beta for Pay-per-action adwords/adsense.

What will this mean for advertisers and publishers? Will it mean cheaper more productive ads for advertisers, more money for publishers, or a combination of both.

I'm thinking this will really help advertisers since they will be able to pay per forum signup, pay per sale, pay per signup, etc. This cuts out the unproductive clicks.

It may also help the publishers because they can choose the best performing Pay per action campaigns that fit their sites.

Opinions?

Ryan

[cstuff.tk]

wow..they are rocking really...with new features day by day..hatsoff

[43mak]

It has rolled out to most accounts now. This will set Adwords way ahead of Yahoo's advertising program. Pay per action is a win win situation for advertisers who have the ability and time to set up conversion tracking.

mak

[cathylmg]

It might not be good news to publisher or website owners since unproductive clicks are not rewarded. Pay per actions is geared towards rewarding the advertiser instead.

[forexmaestro]

So will the publishers at least receive much more per click, or when some action is taken? Will it almost be sort of a clickbank type thing... in the sense that a publisher would get a commission of a sale made?