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Have you ever heard the expression, the money is in the list? If you have not experienced this for yourself, you're really missing out on one of the greatest Internet marketing methods that is available. As a matter of fact, you should give your visitors the ability to sign up for your newsletter on every page of your website. Why is this important?

If you get people through search engine optimization and a variety of other traffic driving methods, a large number of them will visit your page and then click away, never to be seen again. If you are gathering their e-mail addresses and allowing them to opt into your newsletter, you can turn that around and get them back again, any time you post something new on your website.

Whenever they first sign up for your newsletter, you should have an autoresponder set up so that they are immediately contacted. Most people will be expecting contact from you whenever they enter their e-mail address into the form. Make sure that they get what they are looking for and that you use the autoresponder to introduce yourself and what you are offering to them immediately.

You can either start them in a short autoresponder series and then put them into your regular newsletter or write a long series of autoresponder messages so that your newsletter will run hands-off. It is important, however, that you are inviting these people back to your website every time that you e-mail them. If you do so, you will discover exactly why the money is in the list.

John Stover is the owner of WebTraffic2night.com. Are you looking for the best targeted website traffic? Go to Targeted Website Traffic