Offline Marketing Tips For The Holiday Season
By: Tammy Embrich
The holiday frenzy is now less than three months away. The shopping centers will soon be filled with gift givers searching high and low for that special item for that special someone. This is also a time that people are desperately searching for a way to make some extra Christmas cash.
This is the perfect time to advertise if you run a business or website. It's never too early to start marketing for the holidays. Really, the best rule of thumb is to start thinking about your marketing efforts five to six months ahead of time. Get your creative juices flowing in high gear and start making a promotional plan that best fits your business.
Below are some offline marketing tips to get you started:
We all know that October, November, and December are among the busiest shopping months for the holiday season. That is the ideal time to create flyers and business cards to pass out or display in various high-traffic locations.
Place flyers and business cards on bulletin boards in shopping centers, grocery stores, your local post office, schools, college campuses, restaurants, and coffee shops.
Another ideal place to leave a flyer is right inside your shopping cart when you've finished shopping. You may be surprised at how many people look at these, especially bargain hunters.
What about leaving your business cards in restrooms in various hot spots such as shopping malls, theatres, restaurants, libraries, laundry mats, airports, and hospitals? Really just anywhere that people will see them will suffic . The idea is to get your business or website in front of as many people as possible.
Other great locations include banks, hair salons, daycare centers, motels, churches, floral and bridal shops, doctors and dental offices, and the list can literally go on and on. These are all excellent places to promote.
Another good opportunity...especially if you sell craft items as your business--attend craft shows. Craft shows are huge around Christmas time. Always have business cards readily on display along side your crafts. Another thought...drop a couple of your cards down in your customers shopping bags. You can also browse the other booths and pass your cards out to the other crafters.
Here is a bit of creativity for you. If you are in the direct selling business, stuff those stockings with some of your small favorites along with a business card. Votive candles work well for this. Never forget to include your card with the name of your business/website and a telephone number. Do you make and sell jewelry? This is also a great idea for a stocking stuffer.
Make cookies or pastries and place them in decorative tins along with your card...this can also be a great gift idea with a personal touch. Say for instance, you are a pampered chef representative...food gift items with your card attached would be the perfect idea for promotion.
When making out your Christmas cards, don't forget to include one of your business cards. When having lunch with a friend...spark up a conversation and share your business with them and always offer your card. Make it a habit of keeping a stash of flyers and cards in your car at all times. You never know when the opportunity will present itself.
For instance, you run into an old friend or acquaintance in a coffee shop you haven't seen in awhile...you're always ready on the spot to share and promote yourself. Be excited about what you do. Your friend will most likely be interested in learning more. This could also lead to a new recruit.
Another idea would be office supply stores. Visit them and ask if you could display your business cards and flyers
preferably close to where the cards and flyers are created in the store. Excellent advertising if this were possible. I bet if you purchase your cards and flyers there in big quantities, they would allow this. You never know unless you try.
Now...let's see what YOU can come up with.
Make your offline marketing unique. Promotion ideas are endless. It is really all up to you...the ball is in your court. Offline marketing is what YOU make of it. Try and be as creative and resourceful as you can.
And you know...the best offline marketing method ever is "word of mouth." Just start talking about your business among others and that gets THOSE people talking as well, and so on.
The holiday season is the very best time to put your marketing efforts into full motion and earn that much-needed extra income. There are many, many techniques at your fingertips. Get out there and use them. Motivate, create, and thrive.
Happy holidays to you!
Article written By: Tammy Embrich
Tammy owns and operates two
work at home websites, a work at home forum, a recipe site and three blogs.
She offers
free work at home job leads for the job seeker, business work at home articles, tips, and more. You can visit Tammy at
Work At Home Jobs and
Real Work At Home Jobs.
Offline Marketing Tips For The Holiday Season
Linear Mode
