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Microsoft has gone live with its Bing search engine in certain territories, ahead of a scheduled 3 June global launch.
In early tests conducted by vnunet.com, connecting to Bing was a hit-and-miss affair, and there were a couple of error messages suggesting that it had gone live only in the US, as some reports claim.
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Microsoft has pitched the search engine at consumers, explaining that it is designed to help make informed decisions about travel and shopping.
"Today, search engines do a decent job of helping people navigate the web and find information, but they don't do a very good job of enabling people to use the information they find," said Microsoft chief executive Steve Ballmer.
"When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the web. Bing is an important first step in our long-term effort to deliver innovations in search that enable people to find information quickly, and use the information to accomplish tasks and make smart decisions."
An easy-to-use preferences tab lets users add content tools to searches, such as the ability to filter out inappropriate images, while the location service offers the ability to receive search results from a precise local postcode area. However, a search for 'pizza' turned up a Canadian web site within a handful of results on the front page when searching from the UK.
A few sponsored results appear at the top of the page, and 'News' searches were accurate and easy to sift through.
The Shopping tab points to a preview page for Ciao, and the searches and prices were geographically accurate. Mapping services are provided by Multimap, and were also geographically accurate in our initial tests.
Bing may not be available in all geographies just yet, as Microsoft appears to be committed to sticking to its 3 June global launch date.
The interface and working panels of the new Bing search engine look beautiful and working in a very smooth way but what is the main difference when you think back at Live and MSN anyway? I do not know what the Microsoft people are thinking but graphics and such things although are nice to have running on web pages, but for a search engine to operate powerfully, like Google, providing great results and concise search data are going to be more important.
Bing Is Not Google, but it might be better than you think
Microsoft has been trounced in the search engine business, but it hasn't given in, and its third try might enjoy better luck.
Microsoft admits it missed the importance of search - more accurately, it didn't realise there was so much money in it, until Google started piling up billions. It's trying to catch up. First, it converted MSN Search into Live Search, and now it has launched a new version, Bing, with a TV advertising campaign.
Microsoft's Steve Ballmer said Bing was one of the few available short names that worked on a worldwide basis. The company hasn't confirmed that it stands recursively for Bing Is Not Google, but that's the sort of joke software engineers enjoy.
So far, the "full" Bing is only available in the US. Bing's benefit - and its major problem - is that it does more than simple search, and some extra features depend on local data. The British version is being developed by more than 60 Microsoft engineers in the UK.
Microsoft says Bing goes beyond today's search engines by providing "intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business." For example, if you search for BA48, Bing recognises it's a flight number and tells you the arrival time and terminal at Heathrow. In many cases, you can find the information you need without leaving Bing.
No doubt more "vertical areas" will be added, but each one requires a lot of work.
Bing has some useful features. For example, if you position the mouse cursor towards the right of a result, a thin vertical line appears, and Bing fetches text from the site. That can help you decide whether or not to visit it. Bing also lists your previous searches down the left hand side.
Some of Bing's innovations were already present in Live Search, but not widely known. These include the excellent image search, playing videos on the results page when you hover the mouse over them, and the xRank celebrity tracker.
Whether Bing's search results are as good as Google and Yahoo is open to doubt. However, this weekend, someone put up a "blind test" page that showed results from all three and invited you to pick the best, without knowing which was which. Bing took an early lead, then ran level with Google. At the time of writing, Google was in the lead (40%), with Yahoo and Bing about level (30%).
I'd expect Google to win the vote because we're familiar with its results, and people generally like what they know. However, two friends who are respectively Linux and Mac fans overwhelmingly chose Bing results, while my results were mixed but slightly favoured Yahoo.
This suggests that Google does not provide dramatically better results than its rivals, which its market dominance might suggest. It's worth trying all three to see which search engine suits you best. You might be surprised.
I doubt whether Bing can overtake Yahoo, let alone Google, but having more innovation in the search market should benefit everyone.
I dont like the fact that it keeps search history.... Im glad i can block that sites cookies so that doesnt happen! (I usually clear all my cookies anyway)
The point is that I really do not know why MSN is so slow about making some adjustments to its search systems. For example, as you all know, the Link: command was really a great feature of MSN engine but then it got turned off and no body knows why and then MSN was just too ignorant of such matters webmasters were in search of all the time. Bing can be great but only if the MSN team work on it and listen to what people are saying about it.
They need to change mind behind their search engines not site name. If same mind is working behind bing.com then I don't think there will be any improvement.
Kayak, a website that specialises in finding the cheapest flights, claims that Microsoft’s new search engine, Bing, is so similar that it is confusing customers.
According to Wired, Kayak has sent Microsoft a letter detailing its concerns about similarities between its own website and
Bing’s travel search facility.
“We have contacted them through the official channels about concerns about the similarities between Bing and Kayak,” said Robert Birge, Kayak’s chief marketing officer. “From the look and feel of their travel products, they seem to agree with our approach to the market.”
Both Kayak and Bing Travel feature a results page and travel itinerary that users can tailor by checking tick boxes and moving selection sliders. A number of technology experts reviewing Microsoft’s new search engine shortly after its May launch observed the similarities to Kayak, including Wired itself, which described the travel interface as "uncomfortably close to Kayak's".
But Whitney Burke, director of Bing, has denied Kayak's claims. “We are discussing the matter with Kayak,” she said. “Bing Travel is based on independent development by Microsoft and Farecast.com, which Microsoft acquired in 2008. Any contrary allegations are without merit.”
Bing is continuing to enjoy an increasing share of the search market, in the United States at least. According to the latest figures from comScore, Bing accounts for 16.7 per cent of search traffic in the US in the week commencing June 8.
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Microsoft Bing goes live in the UK
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