Whats more important....

mmg1865 · #1 06-07-2012, 04:10 PM

Ok folks, genuine question for you all.

I've been giving away an ebook on my site

(Which I can't link to as yet)

And its been quite successful, driving alot of traffic from Forums and Social Media but here is my dilema.

I have another 50+ ebooks that I intend to give away but im trying to work out whats more important.

Currently to access the other 50+ ebooks i'm asking for people to sign up.

I've had a few but not as many as I'd have hoped.

So, my question is, what is more important.. More traffic to my site and the potential increase in sales from other areas by making it all non sign up

or

Less traffic but more targeted and slowly building a list ?

What do you think

kb24 · #2 06-07-2012, 10:24 PM

Number 2 "Less traffic but more targeted and slowly building a list" With a list you can sell to them over and over in the future. You also need to have a relationship with that list. (trust) It doesn't matter how big that list is if you don't have a good relationship with them you are not going to make anything. People buy from people that they trust. So provide value to your list.

solidrock · #3 06-08-2012, 02:13 AM

Yeah 2, its also very good to make a video or at least a picture of you so you can start branding your self as an EXPERT on what you are writing about, so people will have trust in you and keep buying.

mmg1865 · #4 06-08-2012, 07:47 AM

Both really good answers thank you.

I might look to try and simplify the signup process also, again to try and give more confidence to the consumer.

Thanks a lot.

AndyRobb · #5 06-13-2012, 09:55 AM

Also always try improving the sales copy. That can make noticeable differences.
You can try different opt-in pages and see witch converts better.
You can do that with a simple .php that randomly selects a landing page to display. And so you measure the conversion of multiple landing pages.

mmg1865 · #6 06-14-2012, 07:37 AM

Quote:

Originally Posted by AndyRobb

Also always try improving the sales copy. That can make noticeable differences.
You can try different opt-in pages and see witch converts better.
You can do that with a simple .php that randomly selects a landing page to display. And so you measure the conversion of multiple landing pages.

Hi,
Thanks for this, that is a really good idea.. do you have a sample of the code used to select random php pages at all ?