Why your Business needs to be seen Online
By : Ben Norman
No matter what size your business is, without visible presence online, you're missing an important opportunity. These days, when someone wants to look for a company that sells what your business makes, or the service you provide, they use the Internet, and most use Google. People make a search on Google to find what they need, solutions, answer, products or services. With some work, your business can be the first result they receive when they make a search, and the first place they look to purchase what they're looking for.
Back when the Internet was a rough frontier, people were understandably suspicious and cautious about trading online. There was a time when businesses could do without a website, but not any more. As Woolworths, Whittards and Wedgewood collapse, now is the time to be looking for new streams of income. Without an online storefront, you do not exist and you are losing out on each chance to share in the revenue that online commerce creates. It's time to cast your suspicions aside and appreciate the inescapable truth; the Internet is great for business!
The average person in UK spends £800 on the Internet each year. Without an online presence, you're missing out on a share of over £40 billion. As newspaper, radio and even television advertising loses its grip to online promotion, businesses that do not have a web presence, will becoming extinct like the dinosaurs.
Taking your business online means giving your company a presence like no physical location could offer. When you take your business online, you no longer operate from 9-5, your business is open 24/7, 365 days of the year. That's because a high quality website, with expertly written copy and the right tools can sell your products or services for you. What's more, it opens up your business to people looking for goods and services as far away as Australia and Hawaii! As the pound shrinks, people will be looking to us for cheap prices, now's the time to get global by bringing your business online.
One of the essential matters of being seen online is that your competitors are already there, effectively marketing themselves online and reaping the economic benefits. They're blogging, they're sharing their expertise, they're using Social Media Marketing, Search Engine Optimisation and Internet Advertising so people can find them and they're goods and services!
If you don't understand it all, don't worry, there's lots of help and advice, experienced and qualified consultants can help you. It doesn't cost the earth to take your business online, and it's much more cost effective to marketing and advertise online than it ever was offline.
The Internet allows you to interact with your customers and clients in a way that never existed before. Developing an online presence allows you to receive direct feedback on your products and services. Furthermore, you can instantly update your loyal customer-base of any great offers or opportunities, with only a single, essentially costless email. There are 34 million people in the UK using the Internet every day, its not too late, but you need to make a move today.
About the author
Ben Norman is a UK Based Online Marketing Specialist and Google Consultant who specialises in helping businesses to significantly improve their online visibility.