To be successful in MLM you need to understand the fundamental principles that are driving current MLM branding and marketing strategy. YThe internet is opening new corridors and with these come new branding and marketing strategies The traditional approach of focusing your marketing strategies on developing front end brand awareness is no longer critical for success. What really counts is brand credibility., build brand credibility and consumer confidence in your business will grow very quickly.
Anyone who has spent time in the MLM and network marketing game knows and understands that people follow people, not companies. You are your own band and positioning yourself as a successful brand is what its all about It does not matter what your MLM business is, if you can build personal brand credibility you can make a serious income online.
To do this you first need to embracethe principles underlying modern branding and marketing strategy.
MLM Branding And Marketing Principle 1: Your Brand Values Must Exist
A brand must demonstrate its key brand values Emotive marketing techniques alone will not make you successful. Positioning yourself to stand out from the masses by demonstrating leadership and success is the key. As an example, one of the most abused value statements is the offer of personal mentoring and support. Many promise but few deliver making potential reps highly sceptical of all claims. Demonstrate your commitment to the core brand values you market and people will soon be seeking you out and asking to join your opportunity.
MLM Branding And Marketing Principle 2: Activities Outside The Brand Drive Brand Traffic
Social networking and discussion in forums and chat rooms can make or break you. People will be talking about you and your brand long before they establish contact with your brand. Fail to deliver on your brand values and the discussion will not be good for your business. Deliver on your promises and the viral nature of social networking will boost your business brand and drive sales more than any other form of advertising.
MLM Branding And Marketing Principle 3: Online Community Credibility is Crucial
People are by nature communal creatures and our behaviour is no different online. We find communities we feel comfortable with and engage with them. Brand yourself in the right communities and you can really explode your downline For example ebay thrives as the number one online auction site as people have trust inthe community. This trust extends to the brands and sellers rated highly by the community feedback. Growing the credibility of your brand within communities will boost your business.
So what does all this mean for the MLM marketer?
Consumers today have high expectations and choose opportunites based upon real rather than perceived or emotive value. For the MLM marketer to be successful it more important than ever to build personal brand credibility. You must be authentic, offer real value and present demonstratable brand values to your potential business partners and end product users.
In short, understand the principles driving consumer decision making and make them the focus of your MLM branding and marketing strategy and you will realise business success.
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