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[littleroundman]

The term is more correctly known as "subliminal stimuli" and is defines as being "sensory stimuli below an individual's absolute threshold for conscious perception"

As examples:

* images which are briefly flashed or flashed and then masked on a movie or TV screen so that the image cannot be detected by the conscious mind.

* Similarly, Audio stimuli may be played below audible volumes, similarly masked by other stimuli i.e a message behind the message which only the listeners' unconscious mind can hear

* recorded backwards in a process called backmasking.

The process has been in existence since the 1890s, but became controversial in the 1950s when advertisers claimed to have used the process in drive ins to influence people to purchase specific products at intermission.

It is important to note that while there is a great deal of anecdotal evidence to support the theory behind subliminal messaging, to date, there is very little hard evidence to prove its' efficacy.

On the contrary, as far as I am aware, there have been no verified duplication of the original advertisers' claims and a large amount of expert evidence which says the process does NOT work.

There are a large number of "new age" sources of subliminal tapes and CDs available which purport to contain subliminal self improvement messages i.e. "stop smoking" and "attract wealth" type messages

[path2prosperity]

Originally Posted by littleroundman

The term is more correctly known as "subliminal stimuli" and is defines as being "sensory stimuli below an individual's absolute threshold for conscious perception"

As examples:

* images which are briefly flashed or flashed and then masked on a movie or TV screen so that the image cannot be detected by the conscious mind.

* Similarly, Audio stimuli may be played below audible volumes, similarly masked by other stimuli i.e a message behind the message which only the listeners' unconscious mind can hear

* recorded backwards in a process called backmasking.

The process has been in existence since the 1890s, but became controversial in the 1950s when advertisers claimed to have used the process in drive ins to influence people to purchase specific products at intermission.

It is important to note that while there is a great deal of anecdotal evidence to support the theory behind subliminal messaging, to date, there is very little hard evidence to prove its' efficacy.

On the contrary, as far as I am aware, there have been no verified duplication of the original advertisers' claims and a large amount of expert evidence which says the process does NOT work.

There are a large number of "new age" sources of subliminal tapes and CDs available which purport to contain subliminal self improvement messages i.e. "stop smoking" and "attract wealth" type messages

Thank you for that information. I did read a fair bit about these flashing images on the Internet and there was a lot of information about their use and misuse about three years ago. They were known as i-threads when I first heard about the methods.

I did have a clash with one program admin about this. I discovered that sombody had placed i-threads on my site. It is a long story but Jason and Stacy from one of the EZsurf programs had got these bugs into their system (by accident or by intent?) They would not discuss the matter with me or anybody on ASA who wanted to know more about i-thread dangers.

There is somebody on WLD who has made comments about subliminal sound which you may find interesting. He is somebody who wants to write the whole concept off as "witch doctory " but he came up with evidence to suggest that it does induce people to buy. I will try fo fish the post out.