P2 Games building on DS success with new game title launch.
Entertainment One's Peppa Pig is continuing to generate in-roads on the game titles sector, with P2 Games launching a Psp title later this month.
Peppa Pig - Fun and Games will arrive on October 22nd, and P2 might be hoping it may emulate the achievements the DS version(with r4 card
), which launched at Easter and stays with the top 20 a high price DS chart.
Ubisoft will probably be handling the distribution with the game. It includes ten games, together with a bonus activity.
P2 is arranging a marketing blitz to back the title, including above the line marketing through a Christmas TV ad campaign promoting the complete selection of Peppa Pig gaming systems. Cross promotions may also be being planned with upcoming DVD release, Santa's Grotto, by using a trailer advertising the sport.
"The Nintendo DS release of Peppa Pig - Fun and Games performed incredibly well and we're confident where the Wii version are usually a considerable hit this Christmas," said Gerry Whiteside, co director of P2 Games. "The person response to all our Peppa Pig activities may overwhelming and fundamental the increase of our business."
Peppa Pig - The overall game on r4 ds
was the earliest release in November 2008 and now sold just about one fourth of an million copies. It had been as well as a Wii version last season and Fun and Games on nintendo ds r4
later the same year. The cumulative total units sold until now across all three platforms in great britain is 400,000 copies in the last twenty-four.